Top 5 Toddler Games in New Zealand: Q3 2025 Performance Insights

In the third quarter of 2025, the toddler games category in New Zealand showed intriguing trends across the top five applications on the unified platform. Here's a closer look at the performance metrics for these popular apps.

Candy Crush Saga by King experienced a fluctuating trend in weekly revenue, starting at approximately $55K and closing the quarter around $50K. Downloads were relatively stable, with a slight increase towards the end, peaking at 2K in the last week of September. Active users showed a peak mid-quarter at about 16.3K before settling around 13K.

Color by Number：Coloring Games from Wildlife Studios had a modest revenue trend, peaking at $579 in late July. Weekly downloads saw a significant jump, reaching over 4K by the end of September. Active users also increased sharply towards the end, more than doubling to 8.7K.

Minecraft Education by Mojang had minimal revenue figures, with a slight uptick in early September. Downloads remained fairly consistent, averaging around 1K weekly. Active users decreased initially but saw a resurgence mid-quarter, ending with a slight decline to 3.2K.

My Talking Tom Friends 2 from Outfit7 Limited saw a notable increase in downloads after its release, peaking at 3.4K in July before tapering off. Although revenue was initially low, there was a minor upward trend. Active users also increased sharply post-release, reaching over 4.1K before declining gradually.

My Talking Tom 2, another title from Outfit7 Limited, maintained a steady presence with weekly revenue ranging from $55 to $149. Downloads hovered around the 800 mark, while active users remained robust, consistently exceeding 30K throughout the quarter.

These insights, derived from Sensor Tower data, highlight the dynamic nature of the toddler games market in New Zealand. For more detailed analytics, visit Sensor Tower.